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Digital Marketing Lead

Job Summary


Expand the company's brand presence by finding the target audience to distribute marketing content to. He/she will be responsible for planning and organizing events. Develops strong and innovative digital marketing strategies, using techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

Responsibilities


  • Plan and execute digital marketing campaigns
  • Monitor and analyze effectiveness of marketing content
  • Develop and manage website content
  • Find and target audiences
  • Create and manage link building strategies, content marketing strategies, and social media presences
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage email and social media marketing campaigns
  • Contact, interview, and hire third party graphic designers, web designers, and video graphers to create unique and engaging content
  • Drive traffic to company pages
  • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Requirements


  • 10+ years of experience, preferably in Software industry
  • Content creation skills
  • Excellent communication and organizational skills
  • Excellent command of English and Arabic language skills